What local SEO actually is
When someone searches 'plumber near me' or 'accountant in Luton', Google shows a map pack and local results. Local SEO is the work that gets you into those results — and for most small businesses it's the highest-value search traffic there is. Our local SEO service is built entirely around it.
1. Complete your Google Business Profile
Claim it, choose accurate categories, add opening hours, photos, services and a real description. This single free listing drives a large share of local enquiries — treat it like a second homepage.
Want a professional pair of eyes on your own site? Request a free website review — plain-English findings, no obligation.
2. Make your name, address and phone consistent
Wherever your business is listed — your site, directories, social profiles — the name, address and phone number should match exactly. Inconsistency confuses Google and customers alike.
3. Build reviews, and reply to them
Genuine customer reviews influence both rankings and decisions. Ask happy customers, make it easy, and reply to every review — including the awkward ones, politely.
4. Make your website say where you are
Your site should naturally mention the areas you serve — in titles, headings and content where it's true. If you genuinely cover several towns, a proper page for each can work; thin copy-paste pages cannot. Our local SEO basics article covers the foundations.
5. Keep going
Local results build over weeks and months, not days. The businesses that win are the ones still adding reviews, photos and useful content six months from now. None of this is glamorous; all of it compounds.
Want this handled for you?
Get a free, plain-English review of your website — what's working, what isn't, and what's worth fixing first.
Get a Free Website Review