Choosing where to build
Hosted shop platforms get you selling quickly with monthly fees and some constraints. A bespoke store costs more upfront but gives you complete control and no platform lock-in. Neither is universally right — the decision depends on your products, margins and how much control you want. Our e-commerce work starts with exactly this conversation.
Getting paid
Mainstream payment providers like Stripe and PayPal handle card payments securely without you touching card data — always the right choice for a first shop. Expect a small percentage plus a fixed amount per transaction; check the providers' current rates, because they change.
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Product pages that sell
Clear photos from several angles, honest descriptions, the price including any VAT position, delivery costs stated before checkout, and stock status that's actually accurate. Most abandoned baskets come from surprises — remove the surprises.
Delivery, returns and the legal basics
UK online selling comes with consumer rights — including cancellation rights for most distance purchases — and you must display certain business information. Get advice on your specific obligations; the broad point is that clear delivery and returns policies aren't just legal hygiene, they're conversion features.
Trust is the product
A first-time customer can't touch your product or meet you. Real contact details, a proper returns policy, secure checkout and a site that looks cared-for are what close that gap. This is where professional development earns its money.
Start small, then expand
Launch with your strongest products, measure what sells, and grow from evidence rather than guesswork. And be honest with yourself about marketing: a shop with no plan for visitors stays quiet. Budget for getting people to the site, not just building it.
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