The short answer
A light refresh — tidied design, faster pages, sharper copy — can cost a few hundred pounds. A full redesign of a small business website commonly lands in a similar range to a new build, because most of the work is the same: for a professionally designed and built site, typically somewhere in the £1,000–£3,000 range depending on scope. Treat any figure as a guide, not a quote — the spread exists because scope varies.
Redesign or rebuild?
If the platform underneath is sound, a redesign keeps what works and fixes what doesn't. If the site is slow at its core, impossible to edit, or insecure, rebuilding from clean foundations can cost less than patching. An honest website audit answers this question before any money is spent.
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What drives the price
Page count, who writes the words, photography, and any online selling features all move the number. So does the invisible work: planning redirects, preserving the pages Google already trusts, and migrating content carefully. That invisible work is usually the difference between a redesign that helps and one that hurts.
The cost people forget: protecting what already works
Your existing rankings and the links you've earned have real value. A redesign that changes page addresses without proper redirects can wipe out years of visibility in a week. Protecting that equity is where a professional website redesign earns its fee.
Where the money is wasted
Paying for visual polish while the site stays slow. Redesigning when the real problem is that nobody visits. And occasionally, paying for a whole new site when the old one needed three honest fixes. The right question isn't 'what will a redesign cost?' but 'what is my current site costing me in lost enquiries?'
How to budget sensibly
Start from the goal — usually more enquiries — and work backwards. Get an itemised quote that separates design, content and technical work, and compare it against the cost of a brand-new website so you can judge which route genuinely offers better value.
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